2022 Public Welfare in Action: Bloomage Biotech’s 12th YunZhong (In Cloud) Theme Concert Successfully Held

2022.12.20

Bloomage Biotech successfully held the 12th YunZhong (In Cloud) Theme Concert at Beijing Times Art Museum on 12th Dec. With the theme of "Song of Guizhou•Cloud", artists from Guizhou Province brought unique original ecological performances.

Yun Zhong (In Cloud) is a public welfare brand under Bloomage Biotech, Initiated by Zhao Yan, chairman of Bloomage Biotechnology in 2011, it is committed to discovering, excavating, and protecting the intangible cultural heritage in China. It inherits and promotes those heritages through art exhibitions, interactive experiences, songs and dances, foods, and other forms.

Over the past 12 years, YunZhong (In Cloud) public welfare project has been traveling more than 120,000 kilometers, promoting many intangible cultural heritage inheritors to a broader stage. In the future, Bloomage Biotech is willing to be a lamp on the road of public welfare, keeping demonstrating and transmitting traditional Chinese culture.