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Bloomage Biotech launched a series of public welfare activities - "In Cloud"

2022.08.25

In 2011, Bloomage Biotech launched a series of public welfare activities, "In Cloud", to promote the intangible cultural heritage (ICH) in various regions of China. This was presented through art exhibitions, interactive experiences, food, and other forms of expression. In the past 12 years, the "In Cloud" series of public welfare projects have entered 350 cities in China and has helped 286 cultural groups enter the domestic and international stage.

一群人在街道上行走 描述已自动生成

一群人围坐在桌子边 低可信度描述已自动生成


During this journey, the team used the Yangtze River Basin as the background to depict the natural ecology of a region in different periods and from different perspectives through artistic expressions such as photography and documentaries. It promoted the integration of traditional culture and contemporary culture. "In Cloud" team has also collected rich folk-art works such as Resist dyeing, purple pottery, and traditional costumes in Yunnan, combined with painting and other artistic expressions, built an audible, sensible, and tactile experience space to display to the public.

山上的风景 描述已自动生成

Some local specialties, such as red kiwifruit from Guangxi, have also been promoted, bringing changes to the local economy. In addition, the Bloomage team also helped schools in rural areas build new classrooms and donated art teaching aids. In 2022, the "In Cloud" series of public welfare activities entered Guizhou Province. In the future, Bloomage will continue to protect and promote the precious traditional culture in China.

一群人在跳舞 中度可信度描述已自动生成

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