Cloudy is like a day for ten years, promoting the inheritance and development of national culture.
In line with the love and pursuit of Chinese traditional culture, Zhao Yan launched a series of large-scale cultural public welfare activities of Cloudy in 2011.Through exhibitions, stage performances, immersive experience and other forms, we will continue to explore, inherit and promote the dying traditional national culture scattered in China. Zhao Yan stressed that the spirit of Cloudy was to help the guardians of national culture to solve the problems of future survival and development, gave them confidence and hope for the future, and gave them the ability to survive and develop, so as to promote the development of their own nation.
This year's large-scale cultural public welfare projects in the series of Cloudy include the theme art exhibition, interactive experience, and 10-year retrospective theme concert of Song of Love Cloudy. The concert, one of the highlights of the Cloudy series, was staged from December 4 to 13 this year at the Beijing Times Art Gallery of Bloomage Group. Every year, the Cloudy public welfare team cross mountains and wading rivers, go deep into different minority areas of our country, excavate local national culture, intangible cultural heritage and invite inheritors to come to the stage of Beijing. On the one hand, they repackage the traditional cultural elements to make them more close to the aesthetic mode and spiritual needs of young people. On the other hand, they also retain the most original and original style of the original ecological art performance, bringing the most direct touching, so that more people can understand and recognize the original ecological art, and let the inheritors of traditional national culture better go out of their homes and markets.
2020 is the tenth anniversary of Cloudy series. In the face of the epidemic, this year's event to be held as scheduled is even more valuable. Zhao Yan expressed at the Cloudy concert that 2020 was an extraordinary year. The sudden outbreak of the epidemic gave our lives a pause button. At the beginning of the year, the whole world was facing the common suffering of human society. For the first time, we had realized what was called community of human destiny, how to face the challenge and how to overcome this crisis, let us have far-reaching thinking.
Resonance with Emotion to gain courage for the future
Zhao Yan said that in the face of crisis and challenge, life had to continue.Only one word emotion could connect everyone. The epidemic had blocked traffic and people's communication, but the emotional connection between people could not be blocked. This is why, under the epidemic situation, Cloudy team of Bloomage broke through thousands of difficulties, insisted on offline concert form, to realize a reunion between the inheritors of national culture and the public.
Thanks to the development of the Internet, all kinds of information can be obtained online. But in Zhao Yan's view, the empathic connection points between people sometimes still need face to face communication. She added that only when the individuals integrated into the group, the individuals obtained the hope to face the future, the group could also find hope. Only when we gather together can we resonate. When human beings were facing major crises and disasters, empathy and resonance were even more important, and can also gather people's confidence and courage for the future.
The footprint of Cloudy covers 50 cities all over the country, and 110,000 kilometers in ten years confirm the determination to guard the intangible cultural heritage.
In the past ten years, 186 inheritors of national culture and intangible cultural heritages from 30 nationalities had been helped to market at home and abroad via series of theme activities. They are from Song of Pastoral Cloudy, Song of Mountain Cloudy, Song of Tibetan Cloudy, Song of Shu Cloudy, Song of Dian Cloudy, to Song of Children's Cloudy, Song of Fishing Cloudy, Song of Folk Cloudy and Song of Family Cloudy, and this year's Song of Love Cloudy and Cloudy .They have promoted the cultural and artistic development of this nationality.
In the past ten years, Cloudy had traveled all over the motherland. It went to ethnic minority residences in 50 cities, including Tibet, Sichuan, Liaoning and Inner Mongolia. In the past ten years, the Cloudy public welfare team has proved its determination to protect intangible cultural heritage with 110,000 kilometers of wind collection route. This year, the original ecological cultural territory of Cloudy has also expanded to Taiwan for the first time, contributing to the wider promotion of the inheritance of the cultures of all ethnic groups on the. It is of great significance to contribute to the inheritance of various ethnic cultures in China.
Taiwan Gaoshan nationality was invited to participate in the performance for the first time, and the old man of Dulong nationality in Yunnan thanked the team of Cloudy.
It was worth mentioning that this year's Cloudy concert also invited one of China's least populous ethnic minorities, Yunnan Dulong ethnic minority, to perform. Two of the seven elderly people still alive in China were also invited to the stage in Yunzhong. In accepting the invitation of Cloudy, they went out of the mountains for the first time, took a plane for the first time, and came to Beijing for the first time. Although they could not speak Chinese, the old people spoke at the concert in the Dulong language and translated by granddaughters and grandchildren. The old man expressed his excited mood with simple language. He also thanked the Cloudy public welfare team for coming to Dulong River to understand their national culture and thank them for their enthusiasm and hard work. This affectionate aroused the scene warm applause.
The acceptance of the inheritors of national culture gives hope for the protection of intangible cultural heritage culture.
Zhao Yan said it was not easy to invite the cultural inheritors of Taiwan's Gaoshan ethnic group to Beijing for the first time during the outbreak. While the Dulong region, where the lifestyle is still relatively primitive, is one of the few ethnic minority settlements in China that have not yet been opened to traffic. Many young people are unwilling to go back once they come out of the mountains. Many national cultures may really disappear, if no one pays attention to them. Through concerts and exhibitions, I hope to attract more people to pay attention to our national culture.
Zhao Yan bowed deeply to everyone. She said that I had always thought that giving was nothing, acceptance was the greatest virtue. The ethnic heritage people accepted our invitation to show their national culture on the stage. I really appreciate them very much. She sincerely believes that only the acceptance of the inheritors of the national culture can make it possible to inherit the intangible cultural heritage, so as to carry forward the national culture again and gather hope.
For this persistent love for ten years, Zhao Yan and the Cloudy team did not stop because of the epidemic. Zhao Yan said our courage to face the future was only hope. A person, only with hope in the heart, can yearn for good. We have persisted for ten years; we cannot give up, and bring this hope to everyone.
It is reported that the Cloudy series has invested more than 200 million yuan in total in the past ten years. In addition to the concert, under the theme of Song of Love Cloudy, the exhibition named Empathy and Connection is also being held at the Beijing Times Art Museum from December 4 to March 7, 2021. Over the past 10 years, more than 600,000 people had visited the series of Cloudy exhibitions.
